Traci Deen has dedicated her career to advocating for Florida, first as a public defender and now as the CEO of Conservation Florida, a nonprofit focused on preserving the state’s water, land and wildlife. With over 34 million acres of land, Florida’s ecosystems are central to the state’s identity. But now, more than ever, they need our protection.

In this episode, Traci sits down with SMPR President Heidi Otway to share her journey, what drives her passion, and why every Floridian has a role in protecting this special place they call home.

James Woolley’s love of film has become the blueprint for his career. As executive director of the Miami Film Festival, he brings compelling stories to audiences from around the world while creating a lineup that resonates with Miami’s diverse culture.

With experience managing more than 30 film festivals, Woolley is a dedicated advocate for both the film industry and aspiring filmmakers. From star-studded panels to Oscar nomination buzz, he believes the heart of cinema lies in one thing: getting people into theaters to experience the magic themselves.

In this episode, SalterMitchell PR President and Partner Heidi Otway sits down with James to discuss his vision for the festival’s future and how the industry plays an important role in telling Florida stories. 

Tiffany Greene has always wanted to be a trailblazer as a woman in sports. For over a decade, she spent the beginning of her broadcasting career in local television before becoming the first African American woman to commentate on a college football game on a prominent sports network: ESPN. Now, as a notable figure in the HBCU broadcasting space, she plans to expand her skill sets and live out her dreams.

Tune into this special episode as SalterMitchell PR President Heidi Otway sits down with Tiffany to discuss her future plans and why women in sports are continually challenging the status quo.

One of Florida's most successful early learning models can be found where you may least expect it – a rural, multicultural community in South Florida with a population of 34,000 people.

Immokalee is home to Guadalupe Center, where educators are breaking the poverty cycle and shaping childrens’ futures through innovative educational programs. In this episode, SMPR President Heidi Otway chats with Guadalupe Center CEO Dawn Montecalvo about her inspiring transition from film studies to the nonprofit industry, and the importance of early childhood education in strengthening communities.

Florida is often celebrated for its beaches and tourism scene, but did you know it’s also a manufacturing powerhouse? In this episode, experienced manufacturing professional and FloridaMakes CEO Kevin Carr sits down with SMPR President Heidi Otway to discuss this expanding industry.

The word "manufacturing" is often associated primarily with cars, but it encompasses everything around you, from chocolate and medical devices to cheesecakes and everyday essentials. Kevin maps out how vital manufacturing is in creating self-sufficiency and strengthening Florida’s economy.

Tune in to discover how this business impacts your daily life and shapes the future of the Sunshine State!

Jennifer Conoley has always been a trailblazer. Early in her career, she boldly transitioned from public relations to economic development, teaching herself the ropes along the way. Now, as president and CEO of Florida’s Great Northwest, she's teaching the world that the Panhandle's economic potential goes beyond its beautiful beaches.

Tune into this special episode to hear SalterMitchell PR President Heidi Otway catch up with Jennifer, a former SalterMitchell PR intern, and find out why Northwest Florida, with its blend of old Florida charm and forward-thinking leadership, is a hub for innovation and diverse job opportunity.

Legendary sports broadcaster Gene Deckerhoff has captivated audiences calling Florida State Seminoles and Tampa Bay Buccaneers games for decades. Known for his iconic commentary and enthusiasm, Deckerhoff has become a beloved voice in sports media, leaving a mark on fans across the state.

In this episode, SMPR Founder and CEO April Salter sits down with Deckerhoff to discuss his decades-long career and the transformation of the broadcast industry. Deckerhoff shares his advice for future broadcasters and addresses how technology and automation are reshaping the field and the hurdles newcomers might encounter.

Tune in to hear from one of Florida's most iconic sports voices and gain insights into the art of broadcasting from a true industry veteran.

Dick Batchelor, a local leader in Florida politics based in Orlando, is driven by his passion for community engagement. Rooted in activism through the Vietnam War, he soon found himself serving as one of the youngest members of the Florida House of Representatives. His time in the Capitol prepared him to run his consulting firm, helping others navigate Florida politics. Batchelor’s political journey consists of decades of addressing critical issues such as child abuse, hunger, and healthcare.

In this episode, SMPR founder and CEO April Salter is joined by Batchelor as they reflect on his career as a legislator, entrepreneur, author, and community advocate. He also introduces his latest book, Building Bridges in Toxic Political Times: A Road Map for Community Leaders, offering practical strategies for tackling grassroots issues.

Tune in to gain invaluable perspectives from this inspiring conversation with one of Florida's most influential voices.

Erin Smeltzer always cared deeply about giving children the best possible start in life. So much so, she has spent over a decade working to advance educational opportunities for Florida’s youngest.

Inspired by her mother’s impact as the first female first responder in her county, Erin knew she wanted to make a life-long difference in her community. But it wasn’t until she found her passion for public policy and early learning that she discovered she could help millions as an advocate for quality childhood education. After starting her career as a preschool educator, she quickly emerged as a passionate and successful leader in her field. Today she serves as president and CEO of the Children’s Forum, helping young children across the nation succeed.

Join us for an inspiring conversation about finding your passion, the power of leadership, and the importance of early learning!