Recently, we were asked the question: Can public relations and inbound marketing be used together to accomplish the same goal? The answer is yes, they absolutely can.
First, let us explain what inbound marketing is. Inbound marketing takes traditional marketing and flips it on its head. Meaning, instead of pumping out information to anyone and everyone, audiences are invited to experience brands organically through podcasts, webinars, blog posts, social media, newsletters and other creative content.
Inbound marketing and public relations have one common goal: build honest relationships with the right audiences using content to engage and support their specific interests and needs. Both deliver carefully crafted messaging to target audiences through trusted third parties, making public relations and inbound marketing extremely similar.
So, where should you start? We recommend developing controlled content such as press releases, blog posts, podcasts and newsletters as a way to boost search engine traffic. Then, utilize your social media channels to engage with audiences and deliver content. It’s important to remember that journalists, thought leaders, and influencers are not only found in newspapers or magazines, they are online with massive amounts of followers hungry for content. Feed them yours.
At SalterMitchell PR, we use inbound marketing to curate and distribute messaging in unique ways for our clients on a daily basis. We also utilize this strategy for our firm in the form of our Fluent in Floridian podcast, this e-newsletter, virtual presentations, and more.
Interested in applying this to your brand? Let’s talk.