Twenty-six years ago, the first digital banner ad appeared on HotWired.com, now known as Wired Magazine. Although its design would now be considered a digital advertising faux-pas, the national ad ran for three months and cost AT&T $30,000.
Digital advertising has come a long way since that black and rainbow-colored ad. Savvy marketers now have a wide variety of specialized ad formats, targeting and inventory at their fingertips.
In response to the COVID-19 pandemic and the cancelling of out-of-home campaigns and in-person events, many advertisers have turned their attention to digital advertising. Specifically, programmatic advertising.
If your traditional marketing efforts have been put on hold due to the pandemic, consider a digital marketing approach. We can help. With dozens of statewide and national campaigns under our belt, the SalterMitchell PR team uses the latest advertising trends to plan and execute strategic media buys on behalf of our clients.