April Salter, APR, CPRC

Founder + CEO


April is a nationally known senior communications counselor and crisis expert. In the last three decades, she’s been called to manage high-profile projects and issues ranging from land-use planning, tort reform, economic development, and natural disasters. Her extensive career includes working with developers, corporations, and state agencies. She also served as the communications director for former Florida Governor Lawton Chiles. Leaders at public and private organizations, including state agency heads, lobbyists, attorneys, and C-suite executives, consider her as a top crisis authority and counselor.

Maximizing support and minimizing opposition

April specializes in creative strategies that maximize public support and minimize opposition on complex public policy issues. When an issue catches fire, she understands minutes are memory and acts quickly to advise clients. April is accredited by the Universal Accreditation Board for public relations and is a Certified Public Relations Counselor.