Lisa Hall draws from nearly four decades of media experience - on both the receiving and sending ends. She spent nearly 17 years as a broadcast news producer before launching a career in public relations more than 20 years ago in 2000. She led the public affairs practice as Senior Vice President of SalterMitchell PR before shifting to the role of Senior Counselor.
She plays an important role in strategic planning by facilitating brainstorming sessions, developing creative content and identifying news angles. In addition to experience working directly with state agencies on communications campaigns, Lisa has also helped clients engage state agencies as partners in communications initiatives around shared objectives. She is Accredited in Public Relations (APR) and is also credentialed as a Certified Public Relations Counselor (CPRC) by the Florida Public Relations Association.