Jennifer Conoley has always been a trailblazer. Early in her career, she boldly transitioned from public relations to economic development, teaching herself the ropes along the way. Now, as president and CEO of Florida’s Great Northwest, she's teaching the world that the Panhandle's economic potential goes beyond its beautiful beaches.

Tune into this special episode to hear SalterMitchell PR President Heidi Otway catch up with Jennifer, a former SalterMitchell PR intern, and find out why Northwest Florida, with its blend of old Florida charm and forward-thinking leadership, is a hub for innovation and diverse job opportunity.

Legendary sports broadcaster Gene Deckerhoff has captivated audiences calling Florida State Seminoles and Tampa Bay Buccaneers games for decades. Known for his iconic commentary and enthusiasm, Deckerhoff has become a beloved voice in sports media, leaving a mark on fans across the state.

In this episode, SMPR Founder and CEO April Salter sits down with Deckerhoff to discuss his decades-long career and the transformation of the broadcast industry. Deckerhoff shares his advice for future broadcasters and addresses how technology and automation are reshaping the field and the hurdles newcomers might encounter.

Tune in to hear from one of Florida's most iconic sports voices and gain insights into the art of broadcasting from a true industry veteran.

Dick Batchelor, a local leader in Florida politics based in Orlando, is driven by his passion for community engagement. Rooted in activism through the Vietnam War, he soon found himself serving as one of the youngest members of the Florida House of Representatives. His time in the Capitol prepared him to run his consulting firm, helping others navigate Florida politics. Batchelor’s political journey consists of decades of addressing critical issues such as child abuse, hunger, and healthcare.

In this episode, SMPR founder and CEO April Salter is joined by Batchelor as they reflect on his career as a legislator, entrepreneur, author, and community advocate. He also introduces his latest book, Building Bridges in Toxic Political Times: A Road Map for Community Leaders, offering practical strategies for tackling grassroots issues.

Tune in to gain invaluable perspectives from this inspiring conversation with one of Florida's most influential voices.

Erin Smeltzer always cared deeply about giving children the best possible start in life. So much so, she has spent over a decade working to advance educational opportunities for Florida’s youngest.

Inspired by her mother’s impact as the first female first responder in her county, Erin knew she wanted to make a life-long difference in her community. But it wasn’t until she found her passion for public policy and early learning that she discovered she could help millions as an advocate for quality childhood education. After starting her career as a preschool educator, she quickly emerged as a passionate and successful leader in her field. Today she serves as president and CEO of the Children’s Forum, helping young children across the nation succeed.

Join us for an inspiring conversation about finding your passion, the power of leadership, and the importance of early learning!

Melanie Brown-Woofter has always been an advocate at heart. Growing up in the tight-knit community of Wakulla County, caring for others was a way of life. It is no surprise this pattern translated over to her college community in Gainesville. Being called to nursing she used her instincts to change the world, one patient and one family at a time.

It was not until she entered the world of policy that Melanie learned she could impact millions of Floridians. Through implementation and regulation, she ensures that policy is upheld so that recipients receive the resources they need. As the President and CEO of the Florida Behavioral Health Association, she aims to reduce stigma around mental health and substance use, promoting early intervention for well-being and resilience.

May is Mental Health Awareness Month, making this conversation between Melanie and SMPR founder and CEO April Salter all the more prevalent. Tune in to listen to this insightful discussion about Melanie’s leadership journey throughout the medical field.

Robin Hassler Thompson is a seasoned activist with a reputation for unwavering dedication and hard work. Her passion began as a high school senior in South Florida while volunteering for Jimmy Carter’s presidential campaign. Her life journey led her to work in international law and legislation, and eventually to serve as co-founder and executive director of Survive and Thrive Advocacy Center, which supports survivors of human trafficking.

Her love for public service flourished throughout her education and early career. However, it wasn’t until Thompson witnessed sex and labor trafficking in Bangladesh that her life changed forever. She returned to the States inspired to make a change.

April is Sexual Assault Awareness Month, making this conversation between Thompson and SMPR President Heidi Otway especially enlightening. Tune in to hear more about her professional journey from public servant to human rights advocate.

April Salter is a shining example of what it means to be fluent in Floridian. From her idyllic upbringing in Key West to her dynamic career as an entrepreneur and PR professional, April's story is a testament to her love of the Sunshine State. 

April's professional journey has been fueled by her passions. Her influential role as communications director for Governor Lawton Chiles' was where her love for communication and community blossomed. Her belief that a life well lived is continuous learning is what led her to establish several businesses, including SalterMitchell PR, which celebrates its 25th anniversary in 2024.

In this special conversation with April and SalterMitchell PR President Heidi Otway, the two discuss April’s career journey, the thrills and challenges of entrepreneurship, and their decades-long friendship.

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Josie Tamayo has never been afraid to be “the first.” Inspired by her mother’s legal career in Cuba, Tamayo grew up in rural Georgia to become the only Hispanic woman to graduate from her law school class.

Tamayo’s passion for helping others drew her to a career in public service, where she charted a course from state attorneys' offices to the Second Circuit Court bench to serving as counsel for six of Florida’s state agencies.

Today, Tamayo’s current role as CEO of VolunteerFlorida reflects her years of passionate community service: a pathway that she now gets to help others walk.

As social media emerged in the early 2000s, many top corporate executives and business leaders wrote it off as a passing trend. Frustrated by crisis management professionals’ hesitancy to embrace digital communications, Melissa Agnes saw an opportunity to serve a developing industry. Nearly 15 years later. Agnes is a leading voice on all things crisis management and communications. She joins SalterMitchell PR Founder and CEO April Salter to share her story and discuss today’s communications challenges.