Chris Cate: Welcome to the Fluent in Floridian podcast featuring the Sunshine State’s brightest leaders talking about the issues most important to the people of Florida and its millions of weekly visitors. In this episode created by Salter Mitchell PR, our Executive Producer, April Salter, the CEO of Salter Mitchell PR, talks to Ed Moore, the former President of Independent Colleges and Universities of Florida.

April Salter: I’m very pleased today that we have one of my favorite folks in Tallahassee. I always enjoy his Facebook posts and just following the leadership that he brings to Tallahassee and to Florida. And that is, Ed Moore. So, we are thrilled to have you here as a guest and thank you for coming.

Ed Moore: Oh, it’s great to be here. Thanks for having me.

April Salter: Ed, you are in the enviable position of doing what most people look forward to and that is, you recently quote, retired from ICUF, the Independent Colleges of Florida, after many years of service. So first off, are you retired?

Ed Moore: No, not really. Retirement is an interesting word. I stepped down as President at ICUF, but I’m still, I guess I’m sort of in an emeritus role now, doing different things, special projects, just advisory kinds of things.

Ed Moore: I had just reached the point in my career, we were chatting earlier, I’d been a boss since I was 25 and I’d been beholden to other people’s calendars longer than that. And I just wanted to have some time while I was still not feeble and sharp and could do different things to do different things. There are too many interesting things to do in this world to bind yourself.

Ed Moore: I ran my own company in Illinois for 21 years and moved back to Florida. This was our home. We came back here. Every winter my wife, Kathleen, would always go, “When are we moving home?” I mean, when you endure Chicago winters, you just want to get away from there.

Ed Moore: And when I did that, I sold the company and I thought to myself, well, I’ll never work anywhere really that long. I came back and I was at the James Madison Institute for a couple of years, and then Florida House asked me to come back in and be the Director of Policy there for a little bit. And while I was doing that, I was really enjoying that, the former head at ICUF, Senator George Kirkpatrick, you may have remembered him.

April Salter: Absolutely.

Ed Moore: Real character. He had a heart attack and died at work. And the presidents were doing this national search, but a couple of them knew me from other places and kept dropping by my office in that Florida House and asking weird questions, beating around. They didn’t really come right out and say right away. They were quietly interviewing me or getting to know me. And they just came back to me and said would you leave the house to come and do this?

Ed Moore: Well, my plan, as I said when I sold my company, was a couple of years here, a couple of years you do different things. I just stepped down at ICAF after 16 years as President. It’s a great organization, 30 colleges, and universities all across the state. From a lobbying perspective, it’s a great client to have. They do good things, and they’re helping to make our state better. So I was fortunate to be able to play a small role with them over 16 years and stay engaged in public policy at the same time.

April Salter: So, Ed, when you think about the independent colleges, what is different about independent colleges, and what do they bring to the table as opposed to the universities or community colleges?

Ed Moore: Well, first of all, they’re private, not for profit. They bring a real diversity of types of schools. There’s a presumption, sometimes too much in public discourse, that colleges and universities are producing widgets if you will. We need more of this. We need more of that. I’m kind of old school in that colleges and universities should be, number one, be preparing citizens for tomorrow. Number two, yeah, they should come out and be able to take a job and hold a job and advance us, but be good citizens as well.

Ed Moore: The ICUF schools have an opportunity to do that because number one, they’re smaller. They don’t have giant classrooms and huge class sizes. They’re just not built that way. You know, you go to a public university in Florida, and your first few years, in particular, you’re liable to have classes that are 250 students, 500 students, and being taught by a TA. At the ICUF schools, the classes are smaller, 25, 30, 20, and they’re most often taught by a full professor.

Ed Moore: So it’s just a different way to go to school. It’s a real choice opportunity, I think. We talk about choice in K-12 all the time. There’s real choice in higher education and it’s been around a long time. Students have an option and now with a monitor, they have an option to sit at home in their pajamas and go fully online to get a degree. There are over 600 fully online degree programs just in the 30 ICUF schools. So it’s moving forward. It’s high tech and at the same time, it’s old school. It gives students that real variety of choices.

April Salter: So, Ed, you have joked that you’ve been around long enough that you’re old enough to be Rhonda Santas’s dad. What do you think of the new-

Ed Moore: You heard that.

April Salter: What do you think of the new generation of government, and what that means for the future because you’ve just had so much experience in many administrations.

Ed Moore: I’ve been involved with high-end level politics. Actually the first job I had an opportunity, I worked for the House in 1973 when Governor Askew was Governor, and the role I was playing, I got to spend a lot of time with him. And then being a cabinet aid, that enabled me to engage with him and the staff. And since then, I left Florida and went to Illinois, and even there I got appointed. I had met some folks and I got appointed to various boards and commissions working with governors in Illinois, Republican governors then, and those back when Republican governors in Illinois didn’t go to jail. We had big Jim Thompson and we had Jim Edgar. We had some good governors.

April Salter: Yes.

Ed Moore: They were good people. And then things started going downhill.

April Salter: We had a string of them.

Ed Moore: And I joke about that as well, because it started going downhill when I left Illinois and came back to Florida, and it was my fault the Republicans went off the deep end up there.

Ed Moore: But, the new leadership to your question, people like Ron DeSantis brings a breath of fresh air, I think, to the governorship. He’s younger. It’s so exciting to have your first family, if you will, in the governor’s mansion.

April Salter: Absolutely.

Ed Moore: I saw Casey DeSantis the other day, and she’s getting bigger. She’s getting ready to have another baby. And having three little kids running around with the governors. It’s refreshing. And I think it also enables us to show the rest of the country an image of Florida that a lot of the rest of the country don’t have. They think this is a retirement villa down here. This is where all the old people come. Florida is an on-the-go moving state and having a Governor like him with all that energy, I think it’s great for us. I think it’s going to help move Florida ahead.

April Salter: And you were recently appointed by Governor DeSantis to a Commission. Tell us a little bit about that.

Ed Moore: Yeah, it’s a four year, every four years by constitution the state’s required, it’s almost an oxymoron, to have a government Efficiency Task Force. I hear more jokes about that from people like, really government efficiency? But it’s a worthwhile endeavor. What we’re looking at, we’ve got a meeting actually this week to take a look at a lot of the things that Florida does, that Florida government does, to try and streamline, condense. People forget about the business end, and we’re focused on the business end of Florida.

Ed Moore: How many cars are there in the fleet, for the state-owned fleet, and how much do they rent? And do 10 people leave Tallahassee on the same day to drive to Orlando? Those kinds of things. And the real estate owned by the state is pretty huge, as well. The state owns or rents a tremendous amount of square footage all across our state, and the inventory of that is not perfect. We don’t know if we’re renting when we ought to be condensing.

Ed Moore: So, those are the kinds of things we’re looking at very hard. The meeting this week is focused, largely focused on those two issues. Where can we save you money?

April Salter: When you think about Florida state government and the way that it’s changed in the last few years, and the coming, all of the technology that’s being brought to bear throughout our society, are there things that you think this is a big opportunity for the state of Florida? Or, where do you see that going?

Ed Moore: The task force was split into two committees. One committee I’m chairing and that’s on general government kind of issues. The other committee is essentially on high tech issues, and how is the state utilizing and staying ahead of the curve, if you will.

Ed Moore: You know, every week you could go out and buy new equipment every week that wasn’t there last week. And it’s difficult for the government to do that. So, we’re taking a real hard look at where’s the data being stored, how’s it being stored, and how do we use the Cloud or not use the Cloud? What are the security issues? High tech to cybersecurity is one of the fastest-growing college enrollments because the demand is out there to have people that understand how to protect your data and information. Was the state doing that, because if you can hack into the driver’s license bureau, or an IRAD like happened once a decade or so ago. The Bright Futures records where every record of every student and their social security.

April Salter: The list goes on and on.

Ed Moore: Yeah. So, we’re taking a look at that in that committee. I’m not that engaged in that committee because I’m busy on my stuff. But as we come together, we’ll see a lot of good recommendations. And our recommendations will be for the Governor to try to implement by rule where he can, and for the legislature to take up next time they come back, which would be in 2021.

April Salter: Ed, you’ve had an interesting career having worked as a Staff Director in the House for many years. So you had the chance to really observe Speakers of the House up close and personal. And then, I guess that led you to find time in your life to write a book about that. Tell us a little bit about that book, and what you would take away in terms of what it takes to be a leader of the Florida House, because it is so different than either the Governor or the Florida Senate. Talk a little bit about that.

Ed Moore: Yeah, it’s interesting you brought that up. Will Weatherford was going to be Speaker, and he approached me on this. There was an edition, or a book, done by Allen Morris, who your other listeners might not know Alan, but if you’ve been around Florida politics for a long time, you know Alan. And he ended up being Clerk in the House for a really long period of time. He used to do these kinds of books, and he did a book called the speakers. Well, it ended up becoming The Speakers, Volume One, because mine ended up becoming The Speakers, Volume Two. He ended the term before Republican dominance. So, the speakers that I wrote about started with Peter Rudy Wallace, and then the subsequent Dan Webster, and John Thrasher, and Tom Feeney, right up to Will Weatherford.

Ed Moore: And Will’s a good friend and he is immensely modest. And he didn’t want, since I was doing it at the beginning of the term. He didn’t want me to write much at all about him. He said, “We’ll let the next person write about that. Let’s bring it up to my term.” And I thought it was kind of interesting. But I think that goes to what you were just asking, that to be a good speaker, to be a good leader, you have to have a high degree of self awareness. When I look back over the time, the ones that were really good, and then the ones that were just okay, and then some of them were just not that good.

Ed Moore: It’s the degree of self-awareness and how they interact and use the power that they have because it’s probably the second most powerful position in state government. It enables someone that understands human nature, knows how to get the best out of his team or her, not yet, her team. We’ve had two female Senate presidents, two. We need to come into the 21st century at some point with that. But, just building a team that you can work with and enabling, allowing it to be a member-driven process so that members don’t come up here. And I’ve had some say this to me, of the benefit of confidence I guess with some over the years, where they would come right out and say, “I’m not quite sure why I’m up here because my input isn’t that much. It’s just the leadership running everything and telling us what to do.”

Ed Moore: That’s not every case, and different speakers have different personalities. The better ones use the talent of the people and the willingness of people to want to spend their time being up here, away from their home, away from their business, and draw that talent and that intelligence out of those people to help make our state better.

April Salter: Give me an example of who you think exemplifies those traits and talk a little bit about that.

Ed Moore: Well, I thought Will Weatherford did, and to Will’s benefit, Will’s father-in-law was Allan Bense. And Will worked for Allan Bense, actually, when he was Speaker. Allan Bense was one of those kinds of people that he was good at. You could trust him. You knew where he stood. He’d be frank with you and tell you straight up. John Thrasher, as a Speaker. Same deal. He’s a good man. And when Chip John emerged as a candidate for Florida State, I have three degrees in Florida State. I’m well invested. My whole family history is of Florida State. I went out there and met with different deans, different people, and said, give this guy a chance. He’s going to be a good president. Because I knew him as a person. I knew who he was and what he was like.

Ed Moore: Dan Webster, the first Republican, was the same way. Just a solid guy. You could turn your back on him any given day and you didn’t have to worry about anything. He was going to take care of what he told you when you left the room. People like that. Tom Feeney. Tom Feeney, he was thought of as this firebrand when he ran for Lieutenant Governor with Jeb the first time. People said, “Oh, he’s just a …” Tom Feeney, the people who worked with Tom Feeney, loved Tom Feeney. You’d lie down for this guy and do whatever, whatever he wanted you to do, you’re going to do.

Ed Moore: Those are the kinds of people that … And there’s more, there’s some good ones. I don’t really want to talk about the bad ones.

April Salter: Sure. Sure.

Ed Moore: But, some are just better than others and it’s just the human nature of the human qualities of the individual. You have to like them. To be a leader, you have to be liked. To be a great leader, you have to be loved. And I think that’s the difference. That’s the line that some don’t quite make.

April Salter: Right. So, you’ve been around to see different administrations and so forth, and I wonder if as a conservative Republican, or a moderate Republican, you would have advice for Democrats who have been in the minority for many, many years and are serving the state. Any thoughts for how they can be as effective as possible?

Ed Moore: Well, I go back-

April Salter: In the process.

Ed Moore: Yeah, in the process. I go back when I first worked for the House in 1973, the Republicans were in the same position the Democrats are now. I think they did a better job of being a minority than the Democrats are doing now, in terms of influence and driving the process. They would not be ignored back then, but they did it in amazing ways. It’s like Donnie Hazleton, Don Reed, and people like that, that they would use humor a lot on the floor. They would break the tension. They’d find ways to do funny things.

Ed Moore: There’s a story my wife often tells. My wife, way back then, worked there in high school and college. She worked the microphones. And they pulled a stunt on, I think, on Schultz who became Speaker from Jacksonville. They’d have a big ceremony at some point during the term, towards the end of the Speaker’s term, where they unveiled their portrait to hang on the wall. And portraits moved around the wall. They snuck in and took the oldest portrait up there, was this guy with a two-foot-long beard and the whole deal, and got it up under the drapery. So when they pulled the drapery off, instead of it being Fred Schultz, it was this old guy. They hung his portrait up on the wall in the other place. Nobody in the place noticed.

Ed Moore: But those are the kinds of things that break the tension. It’s not bad humor, it’s not derogatory, it’s not hurting anybody. But just learning to work across the aisle, and the Republicans have to reach back and do it. And some are better than others at doing that. The Senate does a real good job of incorporating the Democrat leadership in the things they do, but it’s smaller. When you’re dealing with 120 members, it’s really hard. There are a few Democrats in the Florida House now that get assignments and get roles and all. It’s just real difficult, particularly for a Speaker. You only have so many leadership positions, but it’s all in that, and how you do things and more than what you’re trying to do.

April Salter: So Ed, you have been in Florida your whole life, or most of your life. You grew up here and you have what is kind of rare among Floridians, in that you have family dating back many, many generations.

Ed Moore: Oh, yes.

April Salter: What is that like as you see Florida just booming everywhere, people coming in from the North? Tell us a little bit about how you grew up and your family roots and what that Florida history means to you.

Ed Moore: It means a lot, actually. I have probably too much. I keep, in my office I have two portraits of my great grandfather and my great, great grandfather. It’s cool to have that. It gives you a tie here. I was born in New York, it’s one of those stories. My grandfather grew up just off of Paynes Prairie in Gainesville, and he’d tell me stories when I was a little kid. But he went off to, actually there was a Florida brigade that went to Mexico in 1915, I think, to chase Poncho Villa around Mexico. And he was part of that, and then they went to France in World War I. And when he came back, he came back to Gainesville and it’s the old classic story, how you’re going to keep them down on the farm after they’ve seen Paris. He said, “I’m going to New York.” He and his brother went to New York.

Ed Moore: And then he had a family there and I was born there. But shortly, after I was a very little kid, my mom came back to Gainesville and brought me. And then we ended up moving to South Florida. We had so much family in Gainesville, I think my mom felt smothered by family. And she had just me. I’ll admit that she didn’t have anything, not much money. I think my aunt probably gave her a $5 bill or something. We were homeless and she moved down there thinking that I’ll get a job. She knew somebody that enabled us to sleep in their car for a period of time. And my mom got her first job working in one of those old transient hotels that used to be out on Miami Beach. South Beach in those days was not the South Beach of today.

April Salter: Right. Very different.

Ed Moore: And she got a night manager, a desk manager, at this old hotel. Part of her compensation was a small hotel room with a Murphy bed, and that’s how we started out down there. She ended up becoming a very successful, hardworking lady, did very well in life. But the chain of Florida being home was always there.

April Salter: How far back do you go?

Ed Moore: They started coming to Florida in the 1830s. That side of the family was from Barnwell County, South Carolina. And most people, I give speeches on this if anybody wants me to come and talk about it, but most people in those days, nowadays most people think of the wilderness as people going through the Cumberland Gap and heading West. Where Florida was the wilderness in the 1830s.

April Salter: The swampy wilderness.

Ed Moore: Nobody lived here.

April Salter: Right.

Ed Moore: So why they chose to come here, I don’t know. But there were two sets of cousins that left Barnwell and worked their way down through Georgia. Wayne Mixson, the former Lieutenant Governor, a short-term Governor here in Florida. Wayne is a cousin. He was from this group of cousins, and I came out of this group of cousins. I had lunch with Wayne a number of years ago with James Harold Thompson, also who was an excellent speaker. And James Harold asked Wayne, “You know they’re related, right?” He says, “Yeah.” He said, “But we come from a long line of mediocrity.” I said, wait, wait a minute, Wayne. But he was joking.

Ed Moore: But true. We come from stock. That is Florida. That’s who these people are. Patrick Smith’s book, A Land Remembered. Everybody thinks it’s the best book in the world. One day I want to write one that’s the real world. They don’t all become millionaires and billionaires and everything. Most people came here and they were hard-working, and they’re trying to put food on the table. My great-great-grandfather Archibald had 15 children. Took two different wives to do it. I think he had his last kid when he was 72. He was creating his labor force for his farm. That’s what he was doing.

April Salter: That’s what everybody did.

Ed Moore: That’s what they did. His burial, the cemetery, my great aunt, Aunt Barb who I loved dearly, she turned 90 and she lived in Gainesville. And I called up down there and I said, “I’ll come down and take you out for lunch.” And so I took her out to lunch. So what do you want to do before I have to go back to Tallahassee?” And this was in 2002. She said, “I’d like to go to my granddaddy’s grave.” I said, “What granddaddy?” She said, “Grandpa Archie.”

Ed Moore: Okay. I kind of know where it is. It’s in Wakado. There’s a little hammock called Wakado [inaudible 00:23:38]. That’s where they settled. And it was a Methodist church, for a long time I thought it was Baptist. But it’s an old Methodist church in there that had burned down, but they had a cemetery. I kept getting out at every little cemetery in that area and every little church. I’m running, looking, looking. So I called my cousin and said, “I’ve got your mom in the car.” He said, “Oh, hey, that burned down.” “Oh, okay. Do you know where it is?” He says, “Yeah, there’s a Smith family that owns thousands of acres there now that are farm.” He said, “The cemetery is in the middle of their farm.” And he gave me where their house was. I went out and knocked on the door. Nobody there. Drove all around the farm. Found the farmworker, and he said, “Oh, I know where that is. I’ll take you.”

Ed Moore: Went out on the highway, around, and we came walking through a grove of trees and there must’ve been 30 turkeys feeding on the millet in in the graveyard. And we walked around, and I stood there realizing I’m standing in 2002 with a 90 year old granddaughter of a guy that was born in 1797. And so three generations from 1797 to 2002. That’s a unique kind of story, but there are a lot of people in Florida that are that way. Yeah, that’s three generations of Florida history and the people forget about it. You forget. There’s only probably three or four families buried in the cemetery. It was just a small country church. And they were there, they settled in there during the Sentinel War, the second and then the third Sentinel War. That’s what was going on there.

Ed Moore: So that’s old Florida. And it’s a wonderful history for a state. The rest of the world always thinks Florida’s all beaches and Disney.

April Salter: Mickey Mouse.

Ed Moore: It’s not. It’s real hard working people.

April Salter: Absolutely, that made this state, and still do.

Ed Moore: You know I’m happy to be part of that.

April Salter: That’s great. Thank you so much for sharing that. I think that’s very interesting. I could listen to you talk for a long time with your Florida roots. But we’re going to wrap up the show here, and we always ask four questions.

April Salter: So, the first question. Who is a Florida leader that you admire? And this could be somebody who’s still in office or a past leader.

Ed Moore: Jeb Bush. I got to know Jeb a lot very well over time. I’m actually one of the few people, there were two different opportunities for me to go to work for him. And I turned him down both times because I was doing other things. One of which was coming to ICUF. I had already committed to going to ICUF. He’s a good heart. It goes back to when I talked about that, about the speakers. And faults Jeb has, to me, is a little bit of impatience and wanting to, we’ve got to do this, we’ve got to do that. But, tremendous heart and deep concern for our state. He would be one.

Ed Moore: Reubin Askew, I admire greatly. Just a good man. You didn’t question what he … And he was Governor during a time when most of the cabinet was under indictment and we had the-

April Salter: Supreme Court, also.

Ed Moore: The Supreme Court had issues. Legislative corrupt. There was just so much going on, and he just stayed being himself. Stayed being himself. I always loved running into him in his late years and getting to chat with him. I think those two, to me, are fabulous Governors. And I think this Governor we have now has an opportunity to be that. He’s only a year plus in. Hard to pigeonhole yet. A lot of people don’t really know him yet, and it takes a while to know the real person. He’s got great potential to be that way. But it’s just being themselves, being human, and that makes a big difference whatever the politics of it.

April Salter: And then, what is a person, place, or thing in Florida that you think deserves more attention? So, an issue or a problem or anything like that.

Ed Moore: Hurricane Michael brought it home, but rural Florida. And we’re starting to pay a little bit more attention to rural Florida. Florida’s grown. When I was a little kid, Florida had three and a half million people. We’ve got 22 million people. That’s in my lifetime. We’ve done well in absorbing that growth. The elasticity might not be there for a while until we can adjust things, like water and other things. But the economies of rural Florida need a lot of attention.

Ed Moore: I did a study with, it doesn’t exist anymore, but the Higher Education Coordinating Council. I spearheaded a study we did on connectivity infrastructure for the internet and the rural counties using, I mentioned earlier about, [inaudible 00:28:27] 600 online degrees that can’t get that, and not because they don’t want it, it’s just not there. So as we move into five G and if we go to six G, or whatever we end up doing, we need to focus on expanding access to the world in these rural communities.

April Salter: Absolutely. And you’re right, that Hurricane Michael brought a lot of this to bear. And at this point, 16 months after the storm, we have areas, Mexico Beach, Blunts Town areas, they don’t have internet back. They had it at one time. It’s gone. And you’d think that we could figure out a way to solve that. But still we have that problem.

Ed Moore: They have to get their skills up, their education up. You look at education attainment level, which is one measure we look at often. Some of these rural counties, their attainment level is past high school, 13%. Dixie County, that’s about 15% of the people have any kind of certification after high school. But it has one of the highest graduation rates from high school in the state.

April Salter: What an opportunity that is.

Ed Moore: The reason it does is because the main employer down there, besides the school system, is a prison. In order to get a job at the prison, you have to have a high school diploma. So the students stay in school and get their diploma so they get a job at the prison. But they can’t get past that.

April Salter: Right.

Ed Moore: We’ve got to figure out a way to make that happen.

April Salter: And then, Ed, what is your favorite Florida location to visit when you want to go relax or do something fun? Where would you-

Ed Moore: Well, I’m blessed. I have a house on St. George Island and love going there. It’s kind of old Florida. But communities, there’s a small community down in St. George. I like towns like Pensacola, Fernandina Beach, St. Augustine, that have that old Florida feel to them still. They’re not spoiled. They’re not over paved. They’re not that crowded. And they’re still a little bit country. And it’s just good places to go and visit and relax. Amelia Island is built up now, but it’s still off the beaten path.

April Salter: Right.

Ed Moore: That’s where I want to go.

April Salter: And finally, do you have a favorite Florida sports team?

Ed Moore: Florida sport? Yeah, Florida State.

April Salter: Excellent. Go Noles.

Ed Moore: Yeah. Florida State. I met my wife. I went to their undergrad and got my master’s and doctorate there, but my wife was a cheerleader at Florida State. She actually, poor thing actually had to cheer when they were 0 and 11 one year.

Ed Moore: She was on that squad. Her family goes, her Uncle Charlie and her dad, Bill Armstrong, when Don Veller came down from Indiana to be the head coach for football the second year. First year they had an experiment we just got. But when they decided we’re going to do the real thing, they hired Don Veller to come down. Bill and Charlie were in Indiana with Don Veller. He was finishing his doctorate and so Bill and Charlie came down and ran the first official spring practice at FSU. Her dad was backfield coach. Charlie was a line coach. And in those days you had to do two things. It wasn’t a multimillion dollar thing like we’ve got now.

Ed Moore: And Charlie looked around and said, “Well, you don’t have a baseball program. How about if I start a baseball program.” And Charlie was the first head coach of baseball at FSU. He’s in the hall of fame. Her dad ended up leaving that. Oddly enough, people look at what coaches make nowadays. He went and was the head football coach at Lake City High School, Fort Lauderdale High School, and Leon High School and taught, and made more money than he would have made staying at FSU as a football coach back in those days. But again, it’s my favorite team. I love the Noles, all things Nole.

April Salter: Great. Well, Ed, thank you so much. It’s been such a pleasure to have you on the show and good luck in your sort of retirement, and keep doing good things for the state of Florida.

Ed Moore: Well, thank you. It’s a great state.

Chris Cate: Thanks for listening to the Fluent in Floridian podcast. This show is executive produced by April Salter with additional support provided by Heidi Otway and the team at SalterMitchell PR. If you need help telling your Florida story, SalterMitchell PR has you covered by offering issues management, crisis communications, social media, advocacy, and media relations assistance. You can learn more about SalterMitchell PR at Saltermitchellpr.com. You can also learn more about the Fluent in Floridian podcast and listen to every episode of the show at fluentinfloridian.com, or by searching for the show using your favorite podcast app. Have a great day.