Chris Cate: Welcome to the Fluent in Floridian podcast featuring the Sunshine State's brightest leaders talking about the issues most important to the people of Florida and its millions of weekly visitors. In this episode created by SalterMitchell PR, our executive producer Heidi Otway, the president of SalterMitchell PR, talks to Frank Kelleher, vice president of sales and marketing for the International Speedway Corporation.

Heidi Otway: Frank, thank you so much for joining us on the Fluent in Floridian podcast.

Frank Kelleher: It is great to be here. I'm a very grateful for the invite, so thanks.

Heidi Otway: Great. So you're down in Daytona Beach, but you're not a native Floridian. Instead, you came here as a result of your work with the International Speedway Corporation. Now from reading your bio, my understanding is you started as an intern there. Tell us about that experience and how that happened.

Frank Kelleher: Sure, sure. So I was born and raised in Northeast Pennsylvania. I was born and raised in Scranton, PA. I don't know if you're a fan of The Office, but Scranton is a real place. My grandfather, he started a service garage business. So it was a gas station, was a car dealership, a service garage, and he passed away before I was born. But my father and his two brothers, they took over the business.

So being in a blue collar community where I think Scranton invented the side hustle because everyone has multiple jobs and it's a community where a lot of families are living day to day, week to week. I grew up just going to work with my dad. So after school I would head to the garage and I would clean restrooms and waiting rooms and sweep bays. And then as I got older, about 14 years old, then I was a tire technician. I change tires, I changed oil, I drove a tow truck, plowed snow in the winter. So that's kind of my background.

And aspirationally, I wanted to run the family business and that's what my family thought that I would do. I went to college in my hometown, a liberal arts D III school called Marywood University. I studied marketing. My focus was in retail, thinking again I was going to run the family's retail business. But one piece that I've left out so far is the influence that racing has had on my life and in my life.

So my uncle raced locally in Pennsylvania. My uncle Tom, he raced a dirt late model in the Poconos. I have an older cousin who to this day still races a winged sprint car on dirt and was when I was 15 years old, I started racing go karts locally and then throughout my teenage years and early twenties I started racing nationally. So I raced with the World Karting Association. I've won a few national championships and it was actually through that, through racing and competition that I met a gentleman by the name of Bill Darcy.

Bill was born and raised in New Jersey but he was living in Daytona Beach. He shared with me that he was working for this company called International Speedway Corporation and that he could help me get an interview for an internship. So it was over Easter break, I want to say it was 2002, I drove from Scranton 18 hours to Daytona. I interviewed for the position and I found out a few weeks later that I was granted the opportunity to be an intern.

A month before I drove down, Bill called me with exciting news for him that he was promoted to the general manager of Nazareth Speedway, which at the time was a property ISC owned in Nazareth, Pennsylvania. So he called me. He's like, "Hey man," he's like, "I got promoted. It's a Nazareth. Do you want to go to Florida or do you just want to come to Navs and intern with me?" And I said, "Bill, no offense, I'm going to the beach for the summer. I'm going to Daytona." I said, "It's a 45 minute drive, man. I could come visit you any day after school." So he's like, "All right.".

So I drove down and being totally candid, I really didn't know much about the business of sports or the business of racing and I just met some of the most dynamic, interesting and awesome people that work for ISC. I mean it. My experience in 2002 is the same today is that it's one big family of just passionate and driven people that want to be successful and that care about the community and care about doing the right thing the right way.

And it just clicked with me. I'm like, this beats plowing snow and changing tires. How do I get to do this every single day? So as an intern, I was the first guy in, the last one to go, asked a million questions, hung out with the account managers and the salespeople after hours. They really embraced me as they knew that I didn't have any family here and I was flying solo and I was just persistent.

I walked into that head of sales at that time, who's now the CMO of ISC, his name is Daryl Wolfe. And I walked in and I just said, "Hey, I want to be here full time. I want you to hire me and I'll be your number one sales guy." And he kind of paused and looked up at me like, "So you think you're going to be better than this person and this person?" And I said, "Well, I'm not there yet, but I think I can get there." And he said, I think he remembered my name at that time, but he's like, "You need to go back home, finish school and let's keep in touch."

And then his boss, a gentleman by the name of Paul Phipps, he actually created a position for me and they offered me a job a month before I graduated. So I graduated on a Sunday, I was in my car Tuesday and I was a marketing coordinator Thursday and it'll be 16 years next month that I've been a full-time employee.

Heidi Otway: Wow. Congratulations. Now have you spent your entire 16 years at the Daytona Speedway or did you go in other parts of ISC? Because I know that they have a number of race tracks across the country.

Frank Kelleher: That's right. We own 13 rights tracks across the country, so I was in Daytona for nine years. I've always been a corporate employee. I was in Daytona for nine years and there was a moment in time to where I was running the partnership marketing group. So essentially our sales team is out there leveraging all of our properties, all of our assets, looking to strike multi-year massive sponsorships. Then they hand it off to the partnership marketing team and they're responsible for fulfilling those agreements and making sure that our partners see value.

So I was managing that here in Daytona and then I got some additional responsibility to where ISC owns the Motor Racing Network and that is our broadcast audio arm. So if you were to listen to a NASCAR race on Sirius or find it terrestrially, the broadcast that you're listening to, it's either going to be MRN that ISC owns or PRN, who is a competitor product.

I was asked to oversee that P and L. MRN is based in Concord, North Carolina. So it was decided that I was to live in Charlotte and work out of the MRN office to better understand the business. So I lived in Charlotte for three years. During that time, I would spend a minimum a week a month back here in Daytona and it was at that time that I met my wife. We were married in Charlotte. Our son was born in Charlotte.

Then my boss at the time, three years later, he took a new opportunity outside of the sport. He's now the SVP at the Pittsburgh Penguins. His position became available. I applied for it, I got the job and they said, congrats, but you need to be back in Daytona. So my wife was pregnant with our daughter at the time and we moved... For me, it was moving back to Daytona. For Lauren, it was her first experience moving to Florida and this Halloween it'll mark four years that I'm back in Volusia County.

Heidi Otway: Great, great. Well welcome back to Florida. I guess since for you, four years now. So let's talk about the business of racing in Florida. From everything I've learned and read and having spent some time with you at the Florida Sports Foundation meeting a couple of months ago, it's big business in Florida.

Frank Kelleher: It is, it is. When you think central Florida, you know NASCAR's been here since 1948. So racing is definitely part of the fabric, the culture fabric of central Florida. From an economic impact standpoint, the numbers are just massive. Daytona International Speedway annually generates approximately $1.6 million. And if you stack on top of that, what we do down in Homestead Miami Speedway, that's an incremental $300 million of again, annual economic impact. So 1.9 billion, that's just a big stat that we're all very proud of.

The Daytona 500 itself, more than 67% of our customers come from outside of Florida to where all 50 states are represented as well as 48 countries. And another cool stat about that is over half of them stay for five or more days in Florida.

Heidi Otway: Wow. So what keeps fans coming back every year? Specifically around the Daytona 500, which is considered the granddaddy of all races.

Frank Kelleher: It is, it's our Super Bowl. It is the biggest stock car race in the world. Some drivers would put more value on winning the Daytona 500 versus winning a championship. You kind of become immortal, if you will, if your name is attached to the Daytona 500. So it's the biggest race. It's the race that all sponsors, they want to be the primary on the car that weekend. The drivers' anxiety is just through the roof.

We consistently sell the place out. The ratings are always dominating. So it's just it's a big event that we're really proud of. It's February in Florida too, right. So if you're in the Northeast or if you're in the Midwest, it's a great destination to come and to visit.

Heidi Otway: So Frank, if no one's ever been to a race or to the Daytona 500, what would you say to get them to say, you know, you need to come to Daytona beach for...

Frank Kelleher: It's a huge party. It's a huge party for a week and a race breaks out. We start actually the Sunday before the event with the Advanced Autoparts Clash, which is kind of an event where the race teams that kind of shake down the cars and get any of the dust off the equipment. We have The Dual on Thursday night, a truck race on Friday, Xfinity Race on Saturday and then the Daytona 500 on Sunday. So there's just a ton of racing that's going on in the community. I think that's a great selling point.

Another really cool thing is that our fans recognize that sponsorship is so critical and therefore our sponsors are here activating all week long. So you go to a stick and ball game and you may get there an hour early, tailgate a little bit and then go inside.

For the Coke Zero Sugar 400, which takes place here 4th of July weekend, we don't drop the green flag until eight o'clock at night. But I promise you at 9:00 AM there are thousands of people here in our display midway area engaging with our sponsors that are out there teaching them about their products or sampling their latest product. So just that festival events' atmosphere is just such a huge selling point.

Heidi Otway: And I'm sure it's become a lot more experiential. Folks are coming to take photos and share on social media. So tell me about how the way people communicate now has shaped the way you all market and engage fans who come to the races.

Frank Kelleher: No, the experience, trying to be ahead of what the next new thing is going to be, that's where we spend a lot of our focus on. We live in an experience economy. People put more value on the experience than tangible things. So when Bill France started the sport, it was a simple philosophy that if the race fan is going to touch it he wants to be involved with it. So we tried to provide best in class experience from the moment that fans are thinking about going to a race and they're visiting one of our dot-coms.

When they're purchasing their tickets, they actually purchase their tickets through us to where when they're parking on our property, we provide free parking options for all of our events to how they're being greeted as they come through our gates. So all of those things are very top of mind with us, increasing our wifi across all of our properties, more jumbo board visions, more screens on our property to answer questions, directions, social media. That's a big way that we're communicating to our fans to, hey, get out to the midway at 11 o'clock. Go visit the Toyota display. Kyle Busch is signing autographs. So we try to direct our fans throughout our property as well.

Heidi Otway: Wow. And you all just underwent a $400 million make-over of the Daytona International Speedway a few years ago. Tell us about that and what was your role in the Daytona rising make-over?

Frank Kelleher: It was an awesome experience. One of the things that has kept me so happy and committed here is the France family and just their commitment to motor sports, whether it's two wheels, four wheel, sports cars. And back to when you think of Daytona, if you're a racer or an indoor racing, whether it's a go kart or you USAC quarter midget, you want to win at Daytona and the France family...

We are in the middle of a five year, $500 million capital deployment process to where they're truly putting their money where their mouth is and they are injecting all of this capital strategically into our properties. And we really threw down on Daytona and we put over $400 million into that. So effectively we took the entire front stretch, grand stands, down to the steel and then we built up and made it bigger and better. So if you were to go to a stadium, it's a box and you have four doors and an entryway. Well, this is an open air motor sports venue to where we created five key entryways that we coined injectors.

And then we went out and we sold sponsorships and partnerships against it. It's where we have Sunoco Toyota, Axalta, GM and Advent Health as our founding partners. And we really created a 365 day a year activation platform for them. Our thought process getting into it was, what's the working dollar. When it's April 8th, how is this injector being used to help Toyota sell more vehicles? How is it helping GM? How is it helping Advent Health? So we've built these custom programs to where they can be leveraged every day of the year to help their core business.

My role at that moment in time when it was going down was to get out there in front of our key partners and just share the good news. Share the good news that the family's committed. That there's a lot of businesses that rely on a successful Daytona 500 and we're going to make the guest experience far superior than any other motor sports experience that's out there and really feel that we've delivered upon that.

Heidi Otway: So what happens every day during the week at the Speedway, what's happening there with all this capital and everything that's been invested, this customer experience. What goes on there? For most of us we think just so the Daytona 500. What else is going on?

Frank Kelleher: We got a lot of stuff happening. There's opportunity with tire manufacturers to where you'll have Goodyear, Michelin, Continental. They'll want to come and rent the facility out to test a new motorcycle tire or test a new racing tire. We host music festivals, food and wine events, triathlons, a half marathons. We have a very big practice of just trying to source non-motor sports events and have them come to our properties as well.

Heidi Otway: Wow. I didn't know that. I knew that you all were a big tourism and economic development driver, but I didn't recognize that you had expanded beyond motor sports.

Frank Kelleher: That's right. It's a big focus for us.

Heidi Otway: Wow. So the Daytona Speedway held its first race in 1959, a little over 60 years ago. How has it evolved over that time? I'm sure that you probably know the history well, it helps you in your role there. So can you tell us a little bit about the history of the Daytona Speedway?

Frank Kelleher: Yeah, so the history of it was the stock car racing was taking place on the beach and Big Bill France had assembled a group to where they formed NASCAR, the sanctioning body that would oversee that the competition, the tech, the purse to make sure that drivers got paid. And then it was Big Bill's vision to build Daytona International Speedway. And to me it's still crazy to think that this place was built in that year with the lack of technology, right?

Heidi Otway: Right, right.

Frank Kelleher: It's still the same race track, right? Yes, we have repaved it throughout the years or installed safer barriers that when there is a crash that it's a softer impact. But overall, it's the same track. To think that it was done at that moment in time, it just blows my mind. So it is just a magnificent facility and I would say throughout the years... Every year we're just looking for that next experience that we can provide the race fan that can make things easier or give them that peek behind the curtain.

And that's one thing about our sport that's awesome as well, just the access that the fans get. You can get on pit road, you can sign your name on the start finish line before the race. You have opportunity during pre-race to get really close to the drivers. I talked about $500 million of capital. We have put in new garages at our property in Richmond, Richmond Raceway, and our property and Arizona, ISM Raceway, to where race fans can get in the garage, right up to a fence, open air, and be five feet away from the race car and from the driver. And they could see them interact with a crew chief and making changes.

There’s opportunity for some race fans to be in victory lane when the race is over and they come in to celebrate that. We sell admissions in some of those areas. So there's just so many cool ways that the fans can get up close and personal with the sport that they love. And every year we're just trying to make it better. We're trying to come up with cooler experiences.

Heidi Otway: So what's the future of the motor sports industry and the racing industry, not only in Florida, but across the country and the world. What's the future look like?

Frank Kelleher: The future looks great. This sport is still thriving. It's still big business. There's a lot of interest in it. This year we're seeing a lot of new partnerships and activation in the finance technology space. Companies like MoneyLion, they're coming in in a big way to try to increase our race fans, their financial intelligence, help them manage their budget, get out of debt. So there's new money coming in the sport.

We just announced a new racing schedule for next year to where we're really shaking up the schedule a bit. We're going to be now crowning our champion at ISM Raceway in Phoenix, which will be very exciting as that'll give an opportunity to highlight the $178 million that we just put into that property as well. That's a state of the art facility. It's a five-star race track that is in a five star community with golf, resorts, restaurants, so just a great market.

I anticipate that we'll continue to look at the schedule and try to fine tune that. I think NASCAR is doing an awesome job on the competition side. There were more green flag lead changes yesterday in Bristol than ever before at that property. So when you're consuming the race, it's just a ton of fun to watch. But we never rest on our laurels. We're always looking for ways to make it better.

So new brands coming in investing capital in our properties to increase the guest experience. I'm looking to shake up the schedule to just make that more enticing. We've instituted our own version of the playoffs. I think that is adding some really great drama. So I just see some more bright and exciting things on the horizon. E-gaming is a very big thing for us. NASCAR has launched its own e-gaming series.

Race teams are now having an alliance in the e-gaming space. Sports betting is another big thing on our horizon. We have a whole committee that has formed to figure out what NASCAR's position is going to be in sports betting. And for IFC as a whole, we're more than just race tracks. I mean we're in land development and mixed land use. Here on our campus, we have a mixed land use area called One Daytona where we have a Marriott Fairfield. Next month we're opening up a Marriott Autograph Collection Hotel.

We have movie theaters, restaurants, high end shops. It's truly a destination. It's a place to where you want to come and hang out for a few hours on the weekend or after work. We own a casino on our property in Kansas Speedway, so we own a lot of land, over 12,000 acres and we're always looking at ways to maximize it as well.

Heidi Otway: Wow. It sounds like you guys are building theme parks.

Frank Kelleher: We're busy, yeah.

Heidi Otway: It sounds very experiential. It's like when you come on the property you could just stay.

Frank Kelleher: That's right. We'd like to control the guest experience because with that control we can make sure that our fans are having a great time.

Heidi Otway: Wow. So I want to go a little bit back to what you mentioned earlier that you yourself were a racer, a race driver with the racing go-karts.

Frank Kelleher: That's right.

Heidi Otway: Yeah, tell me a little bit about that experience. You're a two time national champion, is that right?

Frank Kelleher: Yeah, I'm a two time national champion with the World Karting Association. So it was honestly some of the best times of my life. Like when I think back to the years that I was racing, I can't help but smile and just think of some awesome families and people that I met and it really just taught me a lot about life and a budget and almost running a small business and competition and juggling all of that while being in high school and then in college it was just a great time.

So as I mentioned, my cousin raced and he was racing sprint cars, but he had a go-kart that he didn't sell and a dirt oval opened up 30 minutes from where we lived and we went and bought tires and wheels for it. We went to the track and I raced and I think I finished second from last. I don't even think I saw the flag man the whole race, just because there was so much going on. And then the next week I went back and I won and I just thought it was the coolest thing. And so, it was a short season, probably only raced five times.

The next year I raced the full season at what was Hamlin Speedway in Hamlin, Pennsylvania. And I had won my class on a dirt oval and through that year, I became friends with a gentleman that owned a go-kart shop in the Poconos. And he said, "Hey, what are you doing this Sunday?" And I said, "Nothing." He said, "Well, you're busy now because I want you to come to Allentown, Pennsylvania and I want you to try out racing on asphalt, a road course.".

And I went out there and I was involved in a crash, I think on my second lap, and I flipped a kid and I was terrified. But I stuck with it and he invited me back the next week and he said, "Just come down and drive my stuff." And I went down and I figured it out and I was competitive. So my weekends looked like I would race on Friday night at Hamlin Speedway, a local dirt track in my own equipment. On Saturdays, I would go work for my family and their garage. Then I would drive to the Poconos and I would drive for the kart shop at a different dirt track on Saturday night and then the kart shop, the gentleman's name was Berry and he to this day is still a father figure for me.

I would go to his house at Saturday night, I'd sleep there, we'd wake up on Sunday, we'd unload all of the dirt oval racing stuff and load in the road course racing and I would go race three classes on Sunday. So I did a lot on the weekends and then it was the summer of '99, I gave up all the dirt stuff. I just focused on road course racing and that's when I started doing divisionals in Maryland and then nationals with the WKA. 2000 was my first year of racing nationals, 2001 I won both of my classes and then 2002 was when I did my internship.

Heidi Otway: Wow. So racing is in your blood.

Frank Kelleher: Yeah, I love it. Again, as I mentioned earlier, I have two little kids. My son is four and a half and my daughter's three and I have cousins in Pennsylvania that are racing quarter midgets and my wife and I were chatting and she's just like, "Listen, I didn't grow up with it. I don't get it. But if this is something you feel like be a good experience and we need to do," she's like, "I'll get behind it.".

And I just, I know what it takes. It's a full time job to be up on it and to find the speed and just right now with my current role and the quantity of travel, I don't know if it's something right now that my kids will be putting a helmet on. But as we joked about pre-call, when I'm home on the weekends, the race is definitely on on Sundays and my kids are trying to compete with each other, trying to pick who's going to win. So I try to make it an influence in their life as well.

Heidi Otway: So do you ever jump into any of the NASCARs or anything when they're there for the Daytona 500 and just zoom around with one of the riders or take a spin yourself?

Frank Kelleher: So I am certified to give pace car rides. So there are times during Speed Weeks to where I will find myself behind the wheel and it's been a cool experience to where I've had celebrities or US Olympic competitors in the car and you get to buzz around the track and just seeing people's face and seeing their reaction. And then you paint the picture of, "Hey, I'm only going a hundred miles an hour. Imagine going 190 and someone's on your left, someone's on your right, you're getting pushed and you're pushing someone, your visibility is limited." And then you can see people's... Just a total different appreciation for the athleticism that it takes. And just the reality that the people that do this every day, they're nuts. They're crazy. It is such an exhilarating experience.

Heidi Otway: Yeah. I love to watch NASCAR and it just boggles my mind how these guys are like strapped into these monster vehicles that go very, very fast, limited mobility, because they're so strapped in and the visibility and to see them even talking on the phone sometimes with people while they're racing, I'm like, how do you do all this? It's insane.

Frank Kelleher: Yeah, it's a lot. And then when you listen to the race and you hear the driver just chatting with their crew guys, like you and I are chatting. It's just relaxed. Like, "Yeah, it's a little loose," or "It's pushing," and it's like, whoa, they seem really calm.

Heidi Otway: Very calm, very calm. Well, Frank, you are a fascinating person and very driven and I'm just so thrilled that you joined us today to share what makes our, I call it a state treasure, the Daytona Beach Speedway, such an economic driver and creating jobs and tourism and attracting people from all over the country. Is there ever a quiet day there for you?

Frank Kelleher: There's not, and that is actually one of the other things that I really love about my job. And again, working for the France family is I don't ever have a checkered flag. I ever have the race's over, the season is over. So, I sit as the chief sales officer for ISC and I'm responsible for revenue across all 15 business units.

So myself, my team, we're responsible for selling our race entitlements. I mentioned the Coke Zero Sugar 400 so putting a name on the race and we currently sit with a few races this year that we need to put a name on the race. We're strategizing for 2020, facility naming rights, area naming rights, official status partners. There's a lot of just big meaty inventory that we're always having to strategize on getting it renewed or getting it sold.

So there's just a lot of event travel for me. There's a lot of travel during the week to where we're visiting current partners and making sure that we're top of mind and that we're delivering them value. So it's a lot, but I think that's how I'm wired. I don't think I would be... I don't think I would do well if the pace was any slower. Like to me, there's just so much opportunity and I love just coming up with solutions and trying to be creative that this job fits really well.

Heidi Otway: Yeah, it sounds like it. It sounds like you're racing every day.

Frank Kelleher: That's right. That's right.

Heidi Otway: Well, Frank, thank you. I wanted to ask you a couple of questions that we typically ask our guests as we're wrapping up our interviews and just want to throw these out to you. Nothing hard, but just want to get your thoughts on all things Florida. So the first question is who is a Florida leader that you admire? It could be someone from Florida history or someone still active in their work.

Frank Kelleher: I genuinely mean... So my boss Daryl Wolfe, he is born and raised in Daytona Beach. He is a Florida State grad. He is the biggest Florida State fan that I know.

Heidi Otway: Oh no.

Frank Kelleher: He is a stats guy. So you throw any random Florida State, whether it's a football question or a golf question, he's going to know the answer. He's going to have a smile and he's going to have a question back to you about Florida or Florida State that you know is going to be challenging. His commitment to ISC, he's I believe a 25 plus year employee and again to just doing the right thing the right way. He has been to more Daytona 500 and Rolex 24 events that I know. He just cares so much about this community that he doesn't stop, whether that's getting involved with... He has two young kids in high school, loves getting involved with the school to make sure that it's a safer place.

I just find myself, where does he find the time and the energy? But when it comes to helping the community, being involved in the community, being passionate about Daytona, about the city, about the Speedway, about the family. I just can't think of another guy who just is so passionate about the state of Florida.

Heidi Otway: Okay. That's great. What is something in Florida that deserves more attention in your opinion?

Frank Kelleher: That's a good question, deserves more attention, a few things. I think that it is an awesome place to raise a family. I know my wife and I, we love living in Volusia County. We love being residents here. We love going to the beach with our kids. I think it's an awesome place to be a young professional and having little kids, more attention. I love the work that I do with the Florida Sports Foundation where we're trying to bring additional sporting events to the state of Florida because it's just such an awesome place, whether it's on the beach or the stadiums that are here in the state.

I would say maybe finding more industry. How do we get more industries to say this is where we want to have our corporate headquarters on. I think we're doing a great job there, but sure, maybe that's an area that we could get more attention on.

Heidi Otway: Okay. And what's your favorite Florida location to visit?

Frank Kelleher: My wife and I love Miami. For us, like we're foodies, we love going out to eat, we love the culture in Miami. We love the Art District, the music scene. South Beach is great for a weekend to go down and get a taste. You feel like you are really far away from Daytona. But it's only a three, four hour drive. But if we have a weekend where we have help with the kids and we can disappear, that's the place we like to make the drive to.

Heidi Otway: Well that makes me happy because I was born and raised in Miami, so.

Frank Kelleher: Awesome.

Heidi Otway: Viva Miami and then finally, do you have a favorite sports team?

Frank Kelleher: A favorite sports team? My time living in Charlotte, I became a Hornets fan. One of my really good friends who was born and raised in Charlotte, William, he was the biggest Hornets fan that I know. Me living in the community, we lived pretty close to uptown, so I went to a bunch of games and really just thought they did a good and had a ton of fun. But I also will say I will be rooting for the Magic as they're in the playoffs.

Heidi Otway: That's right. That's right. We've been talking about that today. Go Magic.

Frank Kelleher: Yeah, proud of them.

Heidi Otway: Very proud of the Magic. Well, Frank, thank you so much for being a guest on the Fluent in Floridian podcast. It was a pleasure talking to you and getting to know about your passion for Florida and for racing and just for the motor sports industry as a whole. Thank you so much.

Frank Kelleher: Well, I'm really grateful that you thought of me and you made the invitation. I'm truly grateful and appreciate all the great work that you are doing and your team is doing, so thank you.

Heidi Otway: All right, thanks.

Chris Cate: Thanks for listening to the Fluent in Floridian podcast. This show is executive produced by April Salter with additional support provided by Heidi Otway and the team at SalterMitchell PR. If you need help telling your Florida story, SalterMitchell PR has you covered by offering issues management, crisis communications, social media advocacy, and media relations assistance. You can learn more about SalterMitchell PR at SalterMitchellPR.com. You can also learn more about the Fluent in Floridian podcast and listen to every episode of the show at FluentinFloridian.com or by searching for the show using your favorite podcast app. Have a great day.