SalterMitchell PR Named a Top 100 Women-led Business in Florida

Nikyya Smith
SalterMitchell PR and CEO April Salter honored by The Commonwealth Institute of Florida
April Salter and Heidi Otway
April Salter (L) and Heidi Otway (R)

TALLAHASSEE, Fla. – SalterMitchell PR (SMPR) was recently named a Top 100 Women-Led Business in Florida by The Commonwealth Institute of Florida (TCI-FL). During the organization’s 17th annual luncheon on June 14 in Miami, SMPR Founder and CEO April Salter was honored as one of the state’s top 100 women business leaders.

“I am honored to have received this recognition,” said Salter. “Our firm has always been woman-led, and I’ve had the joy of watching and coaching many women develop their expertise here at SalterMitchell PR. Now, I love seeing a new generation of female business leaders rising up under my business partner and SMPR President Heidi Otway.” 

Salter founded the firm as Herrle Communications Group in 1999 after serving as the communications director for Florida Governor Lawton Chiles. The company has since grown and evolved into SalterMitchell PR, an award-winning communications consultancy focused on helping good causes win. Clients include Fortune 500 companies, state agencies, nonprofits and associations. Salter is a nationally-recognized communications counselor and crisis expert. She specializes in developing creative, cutting-edge strategies that build public support and minimize opposition on complex public policy issues. Salter is accredited by the Universal Accreditation Board for public relations and is a Certified Public Relations Counselor.

The top 100 list recognizes and celebrates the achievements of women who are leading the charge to the top of their industries in companies across the state.

TCI-FL is a non-profit organization that works with women CEOs, corporate executives, entrepreneurs, sole proprietors, and the rising generation of women leaders to help them build successful businesses, organizations and careers in Florida. 

“The organizations on this year’s diverse list are driving innovation across Florida and beyond with breakthroughs in product development, education and apprenticeship, and new approaches in the delivery of clinical care and therapeutics,” said Executive Director Jacqui Kiviat. “We are honored to recognize these 100 companies and the remarkable women who lead them.”

TCF-FL released an official announcement on their website.

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