Win support for the sale of 91,000 acre Babcock Ranch to Kitson & Partners to achieve one of the largest preservation land purchases in Florida history.
Services Provided
Action Plan
- Conduct research to understand stakeholder perception of the proposed sale
- Build allies and gain environmental support by partnering with organizations and stakeholders to highlight the land preservation benefits of the sale
- Invite the public to help plan the new community with a focus on sustainable development and preservation
- Engage the media to communicate key messages and information throughout the community planning process, state and local development approvals, and sale
Results
- Nurtured relationships with statewide environmental groups that helped overcome challenges that threatened to derail the entire project just weeks before closing
- Generated extensive media coverage that kept the community and key stakeholders informed of the sale of Babcock Ranch earning public trust and support for the project
- Coordinated on-the-ground engagement with key stakeholders, supporters, detractors and general public through dozens of charrettes at Babcock Ranch and a series of 22 planning workshops
- Less than a year after entering into a contract for the purchase of the 92,000-acre Babcock Ranch, Kitson & Partners had state and local development approvals in place and closed on the sale of 74,000 acres to the state of Florida
