Introducing a new health care company to Floridians as a next generation Medicare Advantage provider

Services Provided

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Action Plan

  • Engage healthcare and business reporters at major news, industry and lifestyle media outlets through proactive media relations 
  • Use findings from statewide survey of aging Floridians to develop messages that build and demonstrate Devoted Health’s unique approach to caring for seniors 
  • Position Devoted Health’s Florida market president as a subject matter expert for reporters writing about healthcare for seniors and Medicare Advantage
  • Leverage sponsored content on multimedia channels to amplify earned media placements and further engage target audiences


  • Generated 15 media placements within 60-days in the markets where Devoted Health was offering its new plan to Florida seniors
  • Expanded reach with sponsored stories secured on more than 80 digital, print and broadcast channels in the target markets 
  • Provided strategic and integrated communications that helped Devoted Health exceed its new member projects in Florida by the end of the two-month Medicare Advantage open enrollment period

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