Introducing a new health care company to Floridians as a next generation Medicare Advantage provider
Services Provided
Action Plan
- Engage healthcare and business reporters at major news, industry and lifestyle media outlets through proactive media relations
- Use findings from statewide survey of aging Floridians to develop messages that build and demonstrate Devoted Health’s unique approach to caring for seniors
- Position Devoted Health’s Florida market president as a subject matter expert for reporters writing about healthcare for seniors and Medicare Advantage
- Leverage sponsored content on multimedia channels to amplify earned media placements and further engage target audiences
Results
- Generated 15 media placements within 60-days in the markets where Devoted Health was offering its new plan to Florida seniors
- Expanded reach with sponsored stories secured on more than 80 digital, print and broadcast channels in the target markets
- Provided strategic and integrated communications that helped Devoted Health exceed its new member projects in Florida by the end of the two-month Medicare Advantage open enrollment period
