Spread hope and propelled rebuilding after a Category-5 hurricane devastated Mexico Beach, a coastal community in North Florida

Services Provided

Graphic of magnify glass, hazard triangle and gears turning to represent crisis management
Graphic of two speaking bubbles to represent public relations
Marketing graphic of bull horn
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Action Plan

  • Proactively communicate City needs, updates and relief services on behalf of Mexico Beach and the Bay County Emergency Operations Center 
  • Work closely with City officials to develop and disseminate information via print and digital materials to media with broad reach to stakeholders, policy makers and relief organizations across Florida and the nation
  • Position the City of Mexico Beach Facebook page as a credible source of post-storm information by posting disaster and recovery resources, breaking news, and responding to messages from storm victims
  • Organized a Resiliency Summit to bring state and national resources to business and community leaders in the 12 counties affected by the Category-5 hurricane


  • The City of Mexico Beach won praise for its leadership after the storm and during the recovery by state and federal officials, but more importantly, by local citizens and property owners
  • Ongoing posts and updates on the City’s Facebook page in the days after the storm increased engagement and attracted more than 8,000 new followers  
  • From October 2018 to January 2019, the Facebook posts earned more than 4 million impressions, 216,000 video views, and nearly 400,000 engaged users 
  • Local leaders and citizens united and worked together to secure federal funds to build back better
Image of FEMA representatives showing how flood waters impacted Mexico Beach. Headline from Jackson County Floridian site reads Summit focuses on RebuildingImage from WFSU with headline that reads Deadlines Extended For Hurricane-Related Debris Removal
Screenshot of Facebook page created to increase awareness for City of Mexico Beach GovernmentImage of April Salter being interviewed by NBC 7 news. Her title is Public Information Officer for Mexico Beach

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