Position Care Point as a top Tallahassee community-centered medical facility
Services Provided
Action Plan
- Promote the medical facility’s growth, its acceptance of additional insurance providers, and the services provided to people across the Tallahassee community
- Create a comprehensive brand identity and narrative to solidify their presence as a high-quality medical care provider
- Develop a strategy integrated communication plan leveraging paid, earned, shared, and owned media channels to reach and engage new and existing patients
Results
- Helped provide healthcare providers and patients with post-COVID healthcare options, such as Telemedicine.
- Produced a comprehensive communications strategy utilizing all four media channels – paid, earned, shared, and owned – to create a surround sound effect, communicating the medical facility’s unique selling propositions
- Developed collateral materials to implement the communications strategy, including a media kit, message map, newsletter template, social media guidelines, and graphics
- Hosted a media briefing with local media contacts to elevate the medical facility’s growth and development
- Increased the number of Care Point’s online visitors and scheduled appointments
