Generating earned media coverage and producing videos to elevate Children’s Week and their partners during their annual event at the Florida Capitol

Services Provided

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Action Plan

  • Worked with the Children’s Forum, Children’s Week and its partners to create a media stage during Children’s Day at the Florida Capitol. 
  • Engaged local media to attend and cover Children’s Day at the Capitol. 
  • Developed media materials to highlight media moments for reporters. 
  • Interviewed 11 pre-selected partners and advocates participating in Children’s Week.
  • Produced short videos featuring the recorded interviews to be shared through Children’s Week and its partner's shared and owned media channels.


  • Generated local media coverage of Children’s Week in the Capital Outlook and WCTV. The stories promoted the Celebration of the Hands, Storybook Day and the importance of feeding kids. 
  • Produced 11 short videos highlighting Children’s Week and its partners within 48 hours of the event.

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