Helping one of the world's largest financial institutions, strengthen its reputation in Florida by demonstrating local impact after the banking industry crisis.

Services Provided

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Action Plan

  • Place proactive earned media stories in Jacksonville, Tampa and Orlando to illustrate the bank’s positive impact on the local economy, community and banking industry
  • Position local bank executives as thought-leaders via public speaking engagements, media interviews, community outreach activities and opinion pieces on key issues
  • Use social media networks, and local partner communication channels, to promote the bank initiatives to Floridians statewide 

Results

  • Secured more than 1,000 positive stories and posts about Bank of America and its local impact in Florida’s top media markets of Tampa, Orlando and Jacksonville 
  • Stories were shared via social and digital media channels by bank executives and local partners, further delivering the bank’s story to key audiences and stakeholders
  • The tone of local news coverage about Bank of America became more positive. Stories positioned local bank executives and their initiatives as valuable to the community.

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