Raising the profile of a national advocacy center and building a coalition of Florida allies to help the organization end the state’s practice of suspending driver’s licenses for unpaid fines and fees
Services Provided
Action Plan
- Develop a public affairs campaign to help FFJC advocate in Florida and engage the public, media, influential groups, and policymakers
- Use primary and secondary research, as well as testimonials, to prove driver’s license suspensions are counterproductive and negatively impact Floridians
- Build a coalition of influential stakeholders willing to engage policymakers and support FFJC’s push for fines and fees reform in Florida
Results
- Generated over 30 news stories about FFJC, its research findings and advocacy efforts
- Created and widely-distributed collateral materials with data, interactive maps, and impact stories that informed media, policymakers, and potential allies
- Helped recruit nearly 50 businesses, associations and organizations — including Lyft, the Florida Truckers Association and Americans for Prosperity Florida — to support this cause
