Raising the profile of a national advocacy center and building a coalition of Florida allies to help the organization end the state’s practice of suspending driver’s licenses for unpaid fines and fees

Services Provided

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Action Plan

  • Develop a public affairs campaign to help FFJC advocate in Florida and engage the public, media, influential groups, and policymakers 
  • Use primary and secondary research, as well as testimonials, to prove driver’s license suspensions are counterproductive and negatively impact Floridians
  • Build a coalition of influential stakeholders willing to engage policymakers and support FFJC’s push for fines and fees reform in Florida 

Results

  • Generated over 30 news stories about FFJC, its research findings and advocacy efforts 
  • Created and widely-distributed collateral materials with data, interactive maps, and impact stories that informed media, policymakers, and potential allies
  • Helped recruit nearly 50 businesses, associations and organizations — including Lyft, the Florida Truckers Association and Americans for Prosperity Florida — to support this cause

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