Spread awareness of recovery and relief services to residents along the west coast of Florida impacted by intense flooding, wind, and debris days after Hurricane Ian made landfall
Services Provided
Action Plan
- Develop clear messaging around recovery and relief services being offered to the community
- Proactively engage with the local media to ensure residents are informed and aware of the relief services being provided
Results
- Within days of the disaster, engaged with media around two sites open for food distribution, medical services, and supplies for residents in Tampa Bay and Arcadia
- Secured multiple earned media placements around a crisis intervention hotline being offered as a free counseling service for anyone in need of help and support coping with the disaster
- Secured six broadcast and print earned media placements informing residents of the resources available to those impacted by the disaster
