Coordinating an experiential event to celebrate an economic development milestone at the North Florida Mega Industrial Park, a catalyst project by Weyerhaeuser — one of the largest private landowners in the U.S.

Services Provided

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Action Plan

  • Plan an event around the ground breaking of a new rail spur at the 2,600-acre industrial park located in Lake City, a rural North Florida community
  • Attract executives from state, public and private organizations by offering an experience that presents the long-range vision for the industrial site and its potential economic impact on region 
  • Create moments the influential audience of attendees to take and share photos and videos of their event experience — hammering a rail spur into the ground  
  • Generate positive news coverage about construction of the rail spur and the site’s development


  • Weyerhaeuser and its partners, including Columbia County, Rail USA, FP&L, the Florida Chamber, provided resources for SMPR to ensure attendees participated in the groundbreaking and left with a greater understanding of the rail spur’s significance to the industrial site and economic development  
  • Secured attendees from state, public and private organizations, including elected officials, executives from major corporations and business groups — including Florida Power & Light, Rail USA, and the Florida Chamber of Commerce
  • Generated five substantive news articles in local, regional and statewide media about the rail spur construction and how regional leaders saw it as a catalyst for future economic development at the mega industrial park
Image of groundbreaking with an individual hammering rivets for train trackImage of groundbreaking with person speaking to media and attendees outside
Image of groundbreaking with group of people in hard hats and shovels posing for camera

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