Training a key spokesperson to support proactive media engagement to promote public awareness, education and thought leadership

Services Provided

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Action Plan

  • Survey spokesperson to gauge experience with media before media training and identify priority needs to address. 
  • Present an overview of media relations and how to be proactive versus reactive. 
  • Guide spokesperson through the media landscape and tips to take control of their media interview.
  • Engage spokesperson in mock media interviews to practice tips and develop messaging.


  • Developed media presentations and training materials tailored to the spokesperson’s experience and needs. 
  • Engaged in two days of in-depth media training involving media landscape, reporter outreach, and interview best practices. 
  • Conducted multiple mock interviews to practice and prepare messaging. 
  • Brought in Pulitzer Prize recipient and former Tampa Bay Times editor Tim Nickens to provide additional reporter insight and interview preparation. 
  • Shared additional preparation materials and message guidelines for future media engagements.

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