Educating Floridians about the warning signs of unlicensed medical activities and the dangers of receiving health care services from fake doctors, dentists and nurses

Services Provided

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Action Plan

  • Produce marketing materials, videos and ads to engage multicultural and diverse audiences, including uninsured, underinsured or low-income Black, Hispanic and LGBTQ consumers
  • Launch a statewide out-of-home, digital and social media campaign that prompts consumers to learn the warning signs of a fake doctor, report suspicious activity, and verify licenses on Florida’s Unlicensed Medical Activity website 
  • Target consumers in counties with high numbers of unlicensed medical activity complaints and/or cases filed

Results

  • Planned and implemented a multimedia advertising campaign that delivered content in English, Spanish and Haitian-Creole to target counties and low-income zip codes
  • From January 30 to June 30, 2020, approximately 136,647 users visited the Florida Department of Health’s Unlicensed Medical Activity website – a 92 percent increase compared to the same date range in 2019
  • Over a two-year period, social media ads alone generated 270,000 clicks to the ULA website, and nearly 700 comments with some people sharing their experiences with fake healthcare professionals
Image of Florida Department of Health’s Facebook advertisement about different ways to spot fake physicians. Doctor in blue scrubs wearing a mask and crossing his arms.Photo of advertisement at a bus stop of a doctor and the words “Is your doctor fake” with Fake Doctors Florida contact link

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