Educating Floridians about the warning signs of unlicensed medical activities and the dangers of receiving health care services from fake doctors, dentists and nurses
Services Provided
Action Plan
- Produce marketing materials, videos and ads to engage multicultural and diverse audiences, including uninsured, underinsured or low-income Black, Hispanic and LGBTQ consumers
- Launch a statewide out-of-home, digital and social media campaign that prompts consumers to learn the warning signs of a fake doctor, report suspicious activity, and verify licenses on Florida’s Unlicensed Medical Activity website
- Target consumers in counties with high numbers of unlicensed medical activity complaints and/or cases filed
Results
- Planned and implemented a multimedia advertising campaign that delivered content in English, Spanish and Haitian-Creole to target counties and low-income zip codes
- From January 30 to June 30, 2020, approximately 136,647 users visited the Florida Department of Health’s Unlicensed Medical Activity website – a 92 percent increase compared to the same date range in 2019
- Over a two-year period, social media ads alone generated 270,000 clicks to the ULA website, and nearly 700 comments with some people sharing their experiences with fake healthcare professionals
