Created a coalition of influencers to encourage public school districts in Miami-Dade, Broward, Hillsborough and Orange counties to make breakfast and other school meals easier to access

Services Provided

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Action Plan

  • Develop an engagement strategy and an advocacy plan that leads school districts to allow principals and nutritionists to implement alternative ways to feed K-12 students on their campuses
  • Work with No Kid Hungry to conduct research and coordinate listening sessions to gather data and insights about school meal programs in each district and Florida
  • Recruit influential groups and individuals in each school district to partner with No Kid Hungry and meet with key decision makers to advocate for change 
  • Generate earned media placements about public schools implementing successful alternative breakfast models, as well as innovative after school and summer meal programs within each district

Results

  • SalterMitchell PR secured more than 80 story placements in both English and Spanish news media – including a feature in USA Today 
  • School board members, school nutritionists and principals participated in the earned media campaign, authoring Op-eds and allowing reporters to experience their alternative feeding programs and to interview participating students
  • More than 50 organizations and influencers across all four school districts partnered with No Kid Hungry Florida, including principals and school nutritionists, elected officials, professional sport franchises, teachers unions, and the statewide Children’s Movement 
  • In Miami-Dade County, Florida’s largest school district, a dozen of principals agreed to participate in a pilot to offer grab and go breakfasts to kids after morning classes started

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